SEATTLE and LONDON– Oct. 25, 2012 –Seattle and London based nFluence Media has been nominated for the “Most Effective Mobile Affiliate Solution” and “Most Effective Mobile Couponing Solution” in the 2012 Mobile Marketing Magazine awards for its innovative ‘Brand Sorting’ technology.
nFluence aims to show the world that effective marketing solutions can be achieved by putting control of what is targeted towards digital media consumers back into their own hands. The brand sorter technology is designed to gamify personalization and give nFluence’s partners a way to target their consumers with content that interests them, thereby enhancing lead generation and the likelihood of much higher click-throughs. For consumers, it’s a chance to inform companies what content they are interested in receiving, without having to reveal any of their personal information.
The results of empowering consumers through nFluence’s technology have been remarkable. dealBoard, a leading daily deal application for iPhone has seen a 52 times increase in lead generation over normal industry averages. nFluence plans to continue integrating its technology with mobile carriers, shopping mall owners, satellite and cable television companies, and more over the coming months.
“One nomination would be encouraging, but two is a real validation of the work we are doing,” said Henry Lawson, CEO of nFluence Media. “Mobile Marketing Magazine has recognized the contribution that we are making to help companies provide better content to their customers.”
David Murphy, editor of Mobile Marketing Magazine and co-founder of the Effective Mobile Marketing Awards comments: “We received an unprecedented number of entries to our awards this year, many of them truly outstanding examples of mobile marketing at its best, with some of the world’s biggest brands and agencies represented – so all of our finalists have done brilliantly to get this far. nFluence’s entry stood out for being a unique offering, in both of the categories it has been nominated in, as well as the way dealBoard understands that mobile is a strongly personal channel.”
The Effective Mobile Marketing Awards ceremony will be held November 29 at the London Film Museum.
About nFluence Media
Headquartered in Seattle, Washington and London, England, nFluence Media is a marketing technology startup that is focused on making marketing work better from a consumer’s point of view. Their patent-pending brand sorter technology allows consumers to create anonymous interest graphs, or “advertars,” for more relevant targeting of deals, offers, ads and messages. Mobile carriers, broadcasters, retailers and media owners can radically enhance the responses to their assets with massively reduced intrusion on uninterested consumers. Founded by Henry Lawson, CEO and Brian Roundtree, CTO, in 2010, nFluence Media puts power back into consumers’ hands when it comes to controlling their digital presence. nFluence Media is venture-backed and launched their first mobile app, dealBoard, in March 2012. Henry Lawson previously spent 20 years running marketing technology companies including Interep and Donovan Data Systems, now MediaOcean. Brian Roundtree is a successful serial entrepreneur, having previously founded SNAPin Software, which sold to Nuance Communications for $224M in 2008. Together, they are focused on delivering messages to those who are interested, when they want it. For more information, visit www.nfluence.com
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Tristan Kruth, TriplePoint
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