Total War Becomes Mobilized

Renowned UK Developer Expands Studio with Mobile Talent and New Total War Series

SAN FRANCISCO & LONDON – March 2, 2012 – SEGA® of America Inc. and SEGA® Europe Ltd. today announced that The Creative Assembly, one of the largest and fastest-growing development studios in Europe, is expanding even further to explore new platforms in the mobile sphere. The new Total War Digital team is tasked with creating compelling new gaming experiences for handheld devices using the Unity development platform, and bringing the award-winning Total War series to an even wider audience.

“Total War Battles is a distinct new direction,” said Rob Bartholomew, Brand Director at The Creative Assembly. “For the last 12 months our Digital team has been extensively prototyping technology and making sense of exactly what a Total War game on mobile would look and feel like.”

Renaud Charpentier, the Lead Designer on the new Total War Digital team, said “This isn’t the traditional Total War you might expect. We are working on a title that is specifically tailored to the play styles and control methods of mobile platforms. We want to deliver a game that plays to the strengths of handheld RTS mechanics, and perfectly adapts to a host of different platforms. We’re developing in Unity to help us achieve stunning visuals, gameplay and audio on all our target devices.”

David Helgason, CEO of Unity Technologies said, “We are incredibly excited to have a great development house such as The Creative Assembly working on Unity. Author once, deploy anywhere is Unity’s mission statement and it’s fantastic to deliver that to such an acclaimed and loved brand.”

The Creative Assembly will announce specific launch platforms and the first game in the Total War Battles series in the very near future. For further information, and developer career opportunities, visit www.creative-assembly.com

About The Creative Assembly
Founded in 1987 and based in Horsham, West Sussex, The Creative Assembly is one of the UK’s most successful and established game studios. Creator of the multi award-winning Total War strategy series, the studio has received numerous press, industry and consumer accolades, including BAFTA and the Develop Industry Excellence awards. With nearly 200 highly talented developers and counting, the studio is expanding to embark on thrilling new triple-A console, PC and mobile projects.

About SEGA® of America, Inc.
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment. SEGA’s global website site is located at www.sega.com.

About SEGA® Europe Ltd.
SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA’s global website site is located at www.sega.com.

About Unity Technologies
Unity Technologies is the creator of Unity, an intuitive and flexible development platform used to make wildly creative and intelligently interactive 3D and 2D content. The “author once, deploy everywhere” capability ensures developers can publish to all of the most popular platforms. Unity Technologies boasts a thriving community of 750,000 registered developers including large publishers, indie studios, students and hobbyists. Unity Technologies aggressively re-invests in its award-winning 3D development tools and democratization initiatives, such as the Asset Store digital content marketplace and Union game distribution service, in order to remain at the forefront of innovation. Unity Technologies is headquartered in San Francisco and has offices in Canada, Denmark, Lithuania, Sweden, the United Kingdom, Japan and Korea. For more information, visit: unity3d.com. Our Facebook page: www.facebook.com/unity3d.

Unity and all other product names are trademarks of Unity Technologies or its subsidiaries or affiliates.  All other product names and trademarks belong to their respective holders.

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