New Content Represents First Addition for myVEGAS’ Rapidly Growing Base of Players
BURLINGAME, Calif. & LAS VEGAS – Oct. 11, 2012 – PLAYSTUDIOS, a game development company focusing on free-to-play casino games, today unveiled Studio City, the first addition to its flagship title myVEGAS. A new Hollywood movie-themed slot game, Studio City features wild symbols, four bonus games, and opportunities to earn myVEGAS collectibles. Studio City is the first in a series of upcoming game releases, each offering creative back-stories and fresh game mechanics. Its release brings the total number of playable games in myVEGAS to six, all of which allow players to earn Loyalty Points redeemable for real-world rewards.
The popularity of myVEGAS has attracted a base of over 350,000 players in just a few short weeks, with 12,000 already eligible to claim real-world rewards in Las Vegas. More than 500 rewards have been redeemed, with prizes ranging from complimentary passes to Siegfried and Roy’s Secret Garden and Dolphin Habitat at The Mirage, to tickets to Cirque du Soleil and a two-night stay in a suite at Mandalay Bay.
“We set out to bring an authentic Las Vegas experience to fans online and the response has been phenomenal. People all over the world are playing myVEGAS,” said Andrew Pascal, founder, president and chief executive officer of PLAYSTUDIOS. “We’re also extremely happy with how well the loyalty program has been received.”
Studio City is an exciting 3×5, 30-line slot game that turns players into movie moguls. Featuring wild symbols and bonus games, Studio City takes players through the time-honored Hollywood process, from script selection and casting to the gala premier and industry awards.
Studio City is now available to all myVEGAS players for a limited time. After this special Premiere Week, it will be available to play by leveling-up in the game.
To experience the thrill of Las Vegas online, check out myVEGAS now: https://apps.facebook.com/playmyvegas.
For further information and game assets, please visit: http://www.myvegas.com.
About PLAYSTUDIOS
PLAYSTUDIOS is a developer of engaging casual games for the world’s largest social platforms. Founded by a team of experienced gaming and technology entrepreneurs, PLAYSTUDIO’s first free-to-play application, myVEGAS, combines the best elements of popular social games with established gambling mechanics. Players enjoy an ever-growing collection of slot and table games and the opportunity to earn an unprecedented selection of valuable, real-world rewards. In creating myVEGAS, PLAYSTUDIOS has partnered with MGM Resorts International and its portfolio of the most recognized resorts in the industry, including ARIA, Bellagio, MGM Grand, Mandalay Bay, The Mirage, Monte Carlo, New York-New York, Luxor, Excalibur and Circus Circus.
Media Contacts:
Eddiemae Jukes and Lilit Baron,TriplePoint for PLAYSTUDIOS
PLAYSTUDIOS@triplepointpr.com
212.730.9744