SEGA Puts More Than One Ring On It – Acquires Online Developer Three Rings Design

Creators of Award-Winning Titles Puzzle Pirates and Spiral Knights Join the SEGA Family

SAN FRANCISCO & LONDON – November 17, 2011 – SSEGA® of America, Inc. and SEGA® Europe, Ltd. today announced the acquisition of San Francisco-based independent developer Three Rings Design, Inc. Founded in 2001, the talented team at Three Rings has over ten years of experience creating accessible and engaging online worlds, including the incredibly popular puzzle-MMORPG Puzzle Pirates™ and recent Game Developers Choice Online Award-winner Spiral Knights™.

The acquisition of Three Rings is a key part of SEGA’s aggressive expansion into the digital space; the addition of vision, talent, content and technology further secures SEGA’s foothold in the fastest growing sector of the video game industry. Three Rings joins an elite family of SEGA subsidiaries that include Football Manager™ developer Sports Interactive and Total War™ creators The Creative Assembly. Three Rings’ fiercely imaginative spirit is a perfect match with SEGA’s longstanding dedication to providing players worldwide with the best possible gaming experiences.

“We knew from the first time we saw Spiral Knights that the team at Three Rings was not simply talented but truly unique, and the close bond we have formed with them over the past year has only solidified that impression,” said Haruki Satomi, Senior Vice President of Digital Business for SEGA of America. “We are proud to welcome them as the newest member of the SEGA family, and look forward to seeing what great things we can create together over the coming years.”

“Three Rings has always been a studio that prides itself on the depth and creativity of our games, we are very fortunate to have found a company like SEGA that both respects our identity and shares our passion for developing engaging and quality games,” said Daniel James, CEO of Three Rings Design, Inc. “We are honored to be joining such a legendary team and look forward to collaborating on amazing ideas together.”

The studio’s proven ability to create compelling virtual worlds will be an integral part of SEGA’s continued growth into the online gaming space. In the short term, the companies will focus on continuing to grow and support the current hit, Spiral Knights, and launching with BBC Worldwide the much-anticipated MMO based on the world-famous BBC Sci Fi series Doctor Who.

Spiral Knights received the award for Best Online Game Design at the 2011 Game Developers Choice Online Awards and was a finalist in a total of four award categories. For more information about the game, visit visit http://www.spiralknights.com/. For more information about Three Rings, visit http://www.threerings.net/.

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About SEGA® of America, Inc.
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment. SEGA’s global website site is located at www.sega.com.

About SEGA® Europe Ltd.
SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA’s global website site is located at www.sega.com.

About Three Rings Design, Inc.
Three Rings is a game company dedicated to making innovative and engaging online games that bring joy to a wide audience. The company was founded in 2001 and launched Puzzle Pirates in 2003. The company is based in San Francisco, with offices in a steampunk submarine. The company also has tentacles in Philadelphia, PA, and Madison, WI. For more information, visit www.threerings.net.

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Media Contacts

Kerstin Mueller, SEGA of America, Inc.
kerstin.mueller@sega.com
(415) 701-3812

Ryan Morgan, TriplePoint for SEGA of America, Inc.
sega@triplepointpr.com
(415) 955-8500