Hive Represents a New Approach Using Location, Calendar and Behavior to Drive CRM Adoption and Save Time
SAN FRANCISCO – Sept. 10, 2012 – DoubleDutch, the leading provider of mobile engagement applications for events, sales teams, and other enterprise workgroups, today announced the availability of Hive, its latest workgroup collaboration app focused on mobile Customer Relationship Management (CRM). In addition to sophisticated analytics and deep integration with existing CRM systems like Salesforce.com, Hive introduces a completely new concept to CRM – context. Hive is the first mobile CRM app to use contextual triggers based on the salesperson’s location, time and individual behavior to record information on customers and deals and provide sales teams with exactly the information they need when they need it. This saves the team time, drives adoption, and also gives businesses more accurate intelligence for better forecasting and improved results. Continue reading DoubleDutch Introduces Hive, the First Contextual CRM Application