PlayFirst Launches Official iPhone, iPad & iPod touch Game for Hotel Transylvania Movie

Hotel Transylvania Dash Extends the Movie Experience for Fans to Enjoy Anywhere, Any Time

SAN FRANCISCO – September 19, 2012 – PlayFirst® Inc. today announced the launch of Hotel Transylvania Dash®, the official iPhone, iPad and iPod touch game for the Sony Pictures Animation’s 3D animated comedy, Hotel Transylvania. The movie is set to open Friday, September 28, in the United States.

In the game, an all-new version of the global mobile hit game, Hotel Dash®, players help Dracula create and manage a lavish “5-stake” resort exclusively for monsters.  (No humans allowed!) Guests include the charming characters from the movie, including Murray the Mummy, who adores the hotel’s signature Worm Cakes; Frankenstein, who has a tendency to sleepwalk; and Wayne the werewolf, who travels with an entourage of pups. Players are sure to have a frightfully fun time helping Dracula book rooms, deliver room service, and attend to guests’ needs, while preparing a special 118th birthday surprise for his vampire daughter, Mavis. Dracula is in for a surprise when human Jonathan stumbles into the hotel – the first human ever to discover the monsters-only retreat!

Players begin in the main lobby of the hotel and journey through 30 exciting levels and two additional hotel wings, renovating and improving the hotel as they go. In true Dash fashion, Hotel Transylvania Dash challenges players to race against the clock and juggle multiple demands from lively monster guests, including the SwampMonster’s requests for fresh towels and Mrs. Blob’s double order of room service to feed her monster appetite! Players can shop for more than 40 spooky-chic hotel decorations and enhancements to create a luxuriously eerie getaway.

“We are thrilled to bring Hotel Transylvania Dash to movie fans everywhere,” said Marco DeMiroz, chief executive of PlayFirst. “The game is a great way to extend the movie experience, and gives fans a new and immersive way to interact with the captivating monster characters they will know and love from the movie.”

Hotel Transylvania delivers a fun movie experience for everyone, kids, adults, families and friends, around the world,” said Mark Caplan, vice president of licensing and consumer products for Sony Pictures Entertainment. “PlayFirst has done an amazing job of capturing that same sense of fun in this action-packed mobile game. Hotel Transylvania Dash is a terrific way for fans to continue experiencing Hotel Transylvaniaon their iPhone, iPad or iPod touch.”

The Hotel Transylvania Dash App is available for free from the App Store on iPhone, iPad and iPod touch or at www.itunes.com


More About Hotel Transylvania
Welcome to the Hotel Transylvania, Dracula’s lavish five-stake resort, where monsters and their families can live it up, free to be the monsters they are without humans to bother them. On one special weekend, Dracula has invited some of the world’s most famous monsters — Frankenstein and his wife, the Mummy, the Invisible Man, a family of werewolves, and more — to celebrate his daughter Mavis’ 118th birthday. For Drac, catering to these infamous friends is no problem — but his world could come crashing down when a human stumbles on the hotel for the first time and befriends Mavis.  Directed by Genndy Tartakovsky.  Produced by Michelle Murdocca.  Screenplay by Peter Baynham and Robert Smigel.  Story by Todd Durham and Daniel Hageman & Kevin Hageman.

About PlayFirst
PlayFirst’s mission is to be the world’s first choice for fun. Through the success of worldwide megahits likeDiner Dash®, PlayFirst has become the leading creator of mobile fun for family and friends. With over 600 million downloads worldwide, games in the Dash portfolio, including Diner DashWedding Dash®, Cooking Dash®, Hotel Dash® and SpongeBob Diner Dash®, are the global leaders in time management mobile games.PlayFirst games are crafted using the PlayFirst Recipe for Fun™ which uniquely combines brand, characters, relatability, engagement, authenticity and quality, with feedback from its worldwide player base, to create hit after hit, including the most recent hit freemium gameMall Stars ®. For more information, please see www.playfirst.com.

Official website Facebook @PlayFirst

About Sony Pictures
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in 159 countries. For additional information, go to http://www.sonypictures.com/

About Sony Pictures Animation
Sony Pictures Animation produces a variety of animated entertainment for audiences around the world.  The studio is following its worldwide comedy hits—the 2011 hybrid live action/animated family blockbuster, The Smurfs (3D) and the 2009 mouth-watering Cloudy with a Chance of Meatballs (3D)—with the family comedy Hotel Transylvania (3D) in September 2012 and the Smurfs 2 (3D) in July 2013.  Sony Pictures Animation, in conjunction with Aardman Animations, has produced two critically acclaimed feature films:  the CG-animated family comedy Arthur Christmas (3D); and the stop-frame animated high-seas adventure, The Pirates! Band of Misfits (3D).  In 2007, Surf’s Up received an Academy Award® nomination for Best Animated Feature Film.  The division, whose first feature film Open Season led to a very successful movie franchise, is turning 10 this year.  Sony Pictures Animation is an operating unit of Sony Pictures Digital Productions.

PlayFirst, Diner Dash, Wedding Dash, Cooking Dash, Hotel Dash and Mall Stars are registered trademarks of PlayFirst, Inc. All other trademarks are property of their respective owners.


Assets
Hotel Transylvania Dash screenshot

A digital press kit for Hotel Transylvania Dash may be downloaded here.


Media Contacts
TriplePoint for PlayFirst
playfirst@triplepointpr.com
415-955-8500

Lauren Quan, PlayFirst
lauren@playfirst.com
510-520-3468

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