Leading Event Application Developer Provides Technology to Upcoming Intuit Training Event, Garners more than 1,000 Downloads with Pre-event Promotion
SAN FRANCISCO and SAN ANTONIO – June 13, 2014 – DoubleDutch, the leading provider of mobile event applications, today announced a partnership to provide the app for the Scaling New Heights conference, taking place June 15-18. Scaling New Heights, presented in partnership with Intuit, is a premiere Intuit software training and networking event for accounting professionals and consultants.
The conference starts Sunday, but the majority of the conference’s 1,200 attendees and all 100 exhibitors have already downloaded the app to start connecting with each other. Scaling New Heights is driving this pre-event engagement by demoing the app to guests and sponsors via webinars, creating the most pre-event buzz DoubleDutch has seen yet on one of its custom apps.
“With the Scaling New Heights app powered by DoubleDutch, we’ve been able to create a ton of excitement and anticipation before the conference begins,” said Joe Woodard, CEO at Scaling New Heights. “More than 1,000 attendees are already active on the app, and this early adoption helps us build connections, encourage discussion, and optimize our attendee experience during the conference.”
Taking place in San Antonio, Scaling New Heights will leverage many of the DoubleDutch features, including personalized agenda building, robust exhibitor profiles, and interactive attendee networking. When attendees use the app they earn points and move up on a virtual leaderboard, adding a competitive and game-like aspect to the application.
In addition to offering social features for attendees, the event app also helps exhibitors maximize sales with badge scanning. Using lead scanning, booth staff can scan attendee badges directly through the Scaling New Heights app. Once scanned, DoubleDutch helps these exhibitors identify which leads are the most qualified based on in-app engagement data.
“The Scaling New Heights conference is a great example of how an event can get the most out of our mobile application,” said Lawrence Coburn, CEO and co-founder, DoubleDutch. “They’ve encouraged early use of the app and are planning to continue the community after the show has wrapped, thereby maximizing the social network inherent at the event.”
The Scaling New Heights App powered by DoubleDutch is available for download here: ddut.ch/scalingnewheights
To learn more about branded event applications, visit http://doubledutch.me today.
About DoubleDutch
DoubleDutch is an award-winning provider of mobile event applications, with a unique focus on capturing and surfacing data from live events. The first to bring a data-driven technology approach to the event industry, DoubleDutch customers include SAP, AMEX, Ralph Lauren, 3M, and Bath & Body Works. Thrill attendees and demonstrate event ROI with a branded DoubleDutch app today. http://doubledutch.me
About Scaling New Heights
Scaling New Heights is a unique, Intuit-centric training experience that focuses on practical, cutting edge professional education, fostering networking relationships among the most successful QuickBooks consultants in the country and providing resources that empower consultants to grow their practices, expand their consulting services, master Intuit products, and maximize professional relationships.
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