NetEase Games Announces New Rewards Program – Kicks Off “Light Up the Holidays” Campaign for Crusaders of Light

Loyalty Program to Deliver Real Rewards to Fans of Publisher’s Games

BRISBANE, Calif. – December 21, 2017 – NetEase, Inc. (NASDAQ: NTES) has today announced a new NetEase Rewards program that will give mobile players more in-game gifts and free exclusive items than ever before. Players who register for the program will receive a free welcome gift pack and the opportunity to unlock up to $100 worth of valuable in-game items as point values are accrued. The NetEase Rewards program is now available for the mobile MMORPG, Crusaders of Light, and will roll out to additional titles in 2018. Sign up and find out more here:

NetEase Rewards launches with the “Light Up the Holidays” campaign for Crusaders of Light, running through January 3. “Light Up the Holidays” gives players daily login rewards, and for one-day-only, a special bundle and discounts off everything in the item mall! Login to the 3D fantasy open world adventure for mobile and PC to delight in the gifts of “Light Up the Holidays” now at:

As NetEase rolls out its new Rewards program, players will gain invitations to in-game events, the opportunity to play new NetEase games in advance and much more. The more program participants, the more points that will be accrued – unlocking even more gifts for players. Players will be able to select which titles to opt-into and can register for multiple titles at a time. For new titles, NetEase Rewards will support pre-registration campaigns.

A press kit including screenshots, a logo, and video footage for Crusaders of Light can be downloaded here:

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About NetEase
NetEase, Inc. (NASDAQ: NTES) is a leading internet technology company in China. Dedicated to providing online services centered around content, community, communication and commerce,NetEase develops and operates some of China’s most popular PC-client and mobile games, advertising services, e-mail services and e-commerce platforms. In partnership with Blizzard Entertainment, Mojang AB (a Microsoft subsidiary) and other global game developers, NetEase also operates some of the most popular international online games in China. For more information, please visit:

Media Contact
TriplePoint PR, for NetEase Games