SAN DIEGO, CA- July 10, 2013 – GUNNAR Optiks®, the world’s leading manufacturer of computer and gaming eyewear, today announced a first-of-its-kind distribution deal with GameStop. The Intercept and Vayper, two gaming styles that help reduce eye fatigue and visual stress, will be available in 450 GameStop stores nationwide at an MSRP of $59.99 and $79.99, respectively. Additional gaming styles will be available for purchase at GameStop.com. The deal marks the first time GameStop will carry the Advanced Gaming Eyewear in stores, expanding the emerging retail category and making it easier for gamers to protect their vision while enhancing their gaming experience.
“Gamers tend to spend long periods of time staring at a screen over rounds of Call of Duty or League of Legends. Gaming time, combined with hours in front of a computer screen at work, puts them at risk of serious eyestrain, a symptom of Computer Vision Syndrome. GUNNAR Optiks Computer and Gaming Eyewear help minimize eye fatigue and dry eyes, while improving contrast, comfort, and focus,” explains Joe Croft, co-founder of GUNNAR Optiks. “By making GUNNARS available in GameStop stores, we’re able to educate gamers about the benefits of our gaming glasses and raise awareness for Computer Vision Syndrome at the local level.”
“GUNNAR Optiks is the leader in gaming glasses, providing products for both competitive and casual gamers around the world,” said Chris Choy, Merchant of GameStop. “By offering GUNNARS, both in our stores and online, we are continuing our commitment to fully supporting the gaming lifestyle through protecting the vision of our loyal customers.”
GUNNAR Optiks glasses combines form and function with style to reduce digital eye fatigue. Its patented i-AMP lens technology gives gamers and computer users more comfort and better performance in the short term while decreasing wear and tear on eyes in the long term. Working with the eye, optic nerve, and brain to enhance the viewing experience, the glasses allow users to see more clearly, absorb and process more than with the naked eye, and improve visual endurance for extended gaming sessions.
Multiple styles of GUNNAR Optiks Gaming Eyewear are also available online at Gamestop.com and GUNNARS.com, with retail prices ranging from $59.99 to $99.99.
Through a partnership with Carl Zeiss Vision, GUNNAR Optiks eyewear is available in prescription as well and can be ordered direct at GUNNARS.com/Rx.
GUNNAR Optiks also has an exclusive community of gaming, creative, and technology visionaries from around the world. Join the GUNNAR GUILD at guild.gunnars.com to connect and share with like-minded gamers and technophiles.
Download the press kit here (1MB).
About GUNNAR Optiks
Founded in 2005, GUNNAR Optiks, LLC designs and engineers computer and gaming eyewear to protect and enhance vision using revolutionary lens technology. GUNNAR introduced the Advanced Computer Eyewear category in 2008 and pioneered ergonomically correct eyewear to reduce eye-strain and fatigue associated with long-term viewing of digital screens. GUNNAR also offers non-polarized outdoor eyewear engineered for digital viewing in bright light and outdoor applications.
GUNNAR is a privately held company headquartered in Carlsbad, California. Investors include Peter Thiel, 50 Cent, Carl Zeiss Vision and Monster, Inc., among others.
Official Website | Facebook | @GUNNAROptiks
About GameStop Corp.
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world’s largest multichannel video game retailer. GameStop’s global retail network and family of brands include 6,544 company-operated stores in 15 countries and online at www.GameStop.com. The network also includes: www.Kongregate.com, a leading browser-based game site; Game Informer® magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; a digital PC game distribution platform available at www.GameStop.com/pc; and an online consumer electronics trade-in platform available at www.BuyMyTronics.com.
Official Website | Facebook | @GameStop
TriplePoint for GUNNAR Optiks
+1 (415) 955-8500