Tag: Technology

GUNNAR Optiks Announces Promotion with Walt Disney Pictures to Support Release of “TRON: Legacy”

NYC WIRED Store showcase and free movie ticket offer to surround film’s release

SAN DIEGO – November 10, 2010 – GUNNAR Optiks®, the leading manufacturer of digital performance eyewear, today announced that it is working with Walt Disney Pictures to support the release of their new film “TRON: Legacy”, while offering moviegoers the opportunity to experience studio-quality 3D viewing.  The premium 3D eyewear will be showcased at the WIRED Store in NYC, where movie aficionados and fans of “TRON: Legacy” may personally sample the glasses.

Originally launched in January 2010 as the first ever optically correct 3D eyewear, GUNNAR i-AMP3D lens technology has been universally praised by the professional 3D community.  “We’re very excited to be working with Walt Disney Studios to promote one of the most anticipated hit films of the year with the most advanced 3D eyewear in the market today,” said Rob Aarnes, president of GUNNAR.  “While other brands are coming to market and focusing on mass market solutions, we are committed to radically differentiating the 3D experience with an uncompromised lens technology platform.  Not only are we high definition, we are the definition of performance optics for the digital generation.” The premium line of circular polarized 3D eyewear is compatible with most theaters including those equipped with the popular RealD® 3D technology.

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SteelSeries and Gunnar Optiks Introduce a New Style of Performance Eyewear – The SteelSeries Desmo

Available in Two Color Options Desmo Onyx and Desmo Snow (Limited Edition) featuring Semi-Rimless Design

CHICAGO and SAN DIEGO – Oct. 13, 2010 – Today, SteelSeries and GUNNAR Optiks introduced a new style of eyewear designed for competitive gamers, the SteelSeries Desmo.  Featuring GUNNAR’s i-AMP® lens technology, the new co-branded eyewear improves visual efficiency, endurance, and recovery during gaming sessions.  To minimize peripheral distractions, the unique design is semi-rimless and provides an exceedingly broad visual field that allows the user to completely focus on the screen.  The sleek frame features flexible twin-rail temples combined with adjustable nose pads to provide a lightweight, stable fit. As an added benefit for gamers, the ultra-slim temples rest comfortably beneath a gaming headset. The new style will be available in two color options – the Desmo Onyx and Desmo Snow (limited edition).

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GUNNAR Optiks® Ships i-AMP 3D Glasses to Retail Shelves Nationwide

Premium 3D Glasses Now Available for Improved 3D Theater, Gaming and Professional Experiences

SAN DIEGO, June 29, 2010 – GUNNAR Optiks, the leading manufacturer of digital performance eyewear, today announced the official retail release of its circular polarized 3D eyewear collection. GUNNAR’s 3D eyewear line is compatible with the most commonly used 3D theater technology by RealD, commercial 3D monitors from JVC and Hyundai, and iZ3D’s circular polarized home gaming solution.  In addition, GUNNAR’s 3D eyewear may be used in various professional environments including entertainment production, design/architecture, medical, geosciences, government/military and education. Current ready-to-wear versions of a few of the company’s best-selling frames, Phenom and Anime, are priced at an MSRP of US$99, which may be purchased on Buy.com, the GUNNAR Optiks website and Amazon.com (pre-order).

Using the same i-AMP® lens technology that made it the leading brand of eyewear for the digital life, GUNNAR’s new 3D lenses feature optimized light transmission, enhanced true color vision, maximized contrast ratio, and near perfect polarization efficiency to eliminate “ghosting” or distortion.  Combining form and function, owners will experience 3D movies and games with improved clarity while minimizing eyestrain. Additionally, 3D professionals can now work with optometric quality eyewear that improves detail and optical resolution while reducing visual and physical discomfort.  Whether the application requires running a military flight planning simulation, creating/viewing virtual 3D home and commercial architecture environments, or mapping the human genome through molecular modeling – GUNNAR’s professional line of 3D eyewear sets a new standard for visual performance.

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GUNNAR Optiks Announces Availability of Major League Gaming-Approved Eyeware

SAN DIEGO – Oct 5, 2009 – GUNNAR Optiks, the premiere designer of digital performance eyewear, announced today the next evolutional step in gaming products: Legend. Designed by GUNNAR in collaboration with some of Major League Gaming’s top pros and influencers in the gaming community, Legend eyewear is the next must-have piece of equipment.  It is available for purchase now on the GUNNAR website (http://www.gunnars.com/) and through select Play-N-Trade retail locations with an MSRP of $99.00.

“For avid and pro gamers alike, wearing performance eyewear gives a visual advantage and improves the overall gaming experience,” said GUNNAR co-founder Joe Croft. “The MLG-approved Legend takes it to the next level by combining GUNNAR’S extensive design experience and technology with the features most important to today’s top gamers.” Continue reading GUNNAR Optiks Announces Availability of Major League Gaming-Approved Eyeware