Mobile iOS and Android Game from CocoaChina Also Beats Typical Industry Engagement and Retention Levels
BEIJING – September 6, 2012 – Leading Chinese mobile game company CocoaChina today announced that Fishing Joy, the company’s flagship title created by its development arm Punchbox Studios, has been downloaded 100 million times worldwide. Few mobile titles reach this milestone, putting Fishing Joy alongside hits including Angry Birds and Temple Run that have also surpassed the 100M download mark. In addition, Fishing Joy’s engagement levels, measured by average session length, and retention rate have far exceeded industry averages for casual games; users play 2.5 times longer per session and 8 times as many users return to the game compared to typical mobile game titles, according to mobile apps analytical service Flurry. Continue reading Fishing Joy Reaches 100 Million Downloads